NDM

Meet Us!

Student-profile-picture
Name: Louis McKenna
Core Development
Student-profile-picture
Name: Robert Brennecke
Design and Web Development
Student-profile-picture
Name: Tarran Rees-Sheppard
Server Development

Our Project

Our product is a specialist product for the online marketing industry. It will make use of sentiment analysis of public domain data to allow marketing publishers to advertise more accurately than the current rate. Our aim with the product is to not make marketing more expensive it is to reduce wasted revenue on marketing with online ads that are not well received in turn making online marketing more profitable for everyone involved. This will be done by data mining public domain data and then using a neural network to analyse sentiment from the keywords from data that the program has searched for in which the data will then be shown on screen.

Problem Tackled

Global Challenge 8: Decent Work and Economic Growth

Our service will help with economic growth by allowing businesses to waste less money on advertising. At the moment, the click rate on advertisements is extremely low at around 1.9%. This low click rate means lots of money is potentially wasted. Our service will increase the average click rate by allowing for more specific and relevant targeted advertisements. This money that has been saved can then be better spent in other areas of the business.

Global Challenge 9: Industry, Innovation and Infrastructure

Our service will help with industry development as the money saved from marketing and advertising will allow for it to be spent ad developing the business.